On Twitter, the analyst also shared that the difference between the two generations will be a 15% ASP increase. Kuo attributes the ASP increase to the higher shipment proportion of the Pro models of the iPhone 14. As a result, the series would have an ASP of between US$1000 (~RM4447) and US$1050 (~RM1669). Though it’s probably important to reiterate that these figures are not meant to reflect individual device pricing, just their average across the range.
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) August 10, 2022 For context, the iPhone 13, alongside its Pro and Pro Max models, launched with prices of US$799, US$999 and US$1099, respectively. And it’s much the same story with the iPhone 12 generation. It’s likely that Apple will maintain this pricing pattern for the iPhone 14 family as well. With all that in mind, one can probably infer that Kuo is predicting that people will buy a lot more of the Pro and Pro Max variants of the iPhone 14 than the base model. And from the 15% figure, some napkin math would peg the iPhone 13 series’ ASP as sitting between US$870 and US$910. Which, in turn, suggests a more even spread of devices sold between the base model and the two Pro variants.
But we’re probably reading too deep into things that don’t matter on the consumer side of the equation. After all, Kuo made the Tweet in response to Foxconn, a major manufacturing partner for the iPhone, announcing its highest Q2 revenue and profit. (Source: Ming-Chi Kuo / Twitter via The Verge)
